Why Clubhouse Matters

Compared to many other social media platforms (like Instagram and Twitch), Clubhouse is tiny.

In fact, Clubhouse currently has approximately 6 million total users. Plus, it’s currently in private beta mode. Which further limits the number of people that can sign up.

However, Clubhouse’s user base is growing quickly. Specifically, they added about 4 million new users in late January/early February 2021.

Importantly, many famous and influential people are now on the platform. Which is something that helped put Twitter on the map.

Influential people that are currently on Clubhouse include Oprah Winfrey, Drake, and Aston Kutcher.

So whether you’re a marketer that wants to get in on “the next big thing” in social media. Or you just want to connect with smart folks. Clubhouse is a platform worth checking out.

Plus, the format makes it easy to learn and connect with other users on the platform. Clubhouse doesn’t currently have a direct message (DM) feature. But you can hop into any public room at any time. And join the conversation.